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Basic facts and figures of Moscow Dive Show 2020
03 Mar 2020
The 5th annual Moscow Dive Show is half a jubilee, visibly growing in size and intensity from year to year. Below are the basic facts and figures to start counting the new season from.
Above us only sky: the Moscow Divew Show in the major industrial fair in Eastern Europe and the ex-USSR. Leading players in both retail and dive tourism came together from all over Russia, Belorussia, Ukriane (despite all odds), the Baltic, Kazakhstan, Azerbaijan. Coming to Moscow once a year is well convenient for doing business out there. Local markets feel fine communicating via Moscow.
Preferred underwater and water activities and specific male vs female shares: based on questionnaire of 8000+ respondents in the Moscow Dive Show 2020
Divers traditionally dominate among visitors, agregate underwater people are some 3/4 of the total traffic (74%). Male / female shares differ considerably: most preferred by female is freedving while spearfishing is almost male only. Newcomers who intended to pick an activity are eqally male and female. These 12% are the most valuable griwthe potential, with those eager to go water or underwater soon.
Visitors flow by Dive Show days and structure fo repeated visitors: based on questionnaire of 8000+ respondents in the Moscow Dive Show 2020
The busiest day of the Show is Saturday, with peaked family attendance and most intense entertainment. Registered repeated visitors from previous years made up more almost two thirds (63%), with 2 out of 5 being (28%) regular visitors with 3 or 4 Dive Shows attended.
The most important debute in 2020: DAN, the world leader in diving insurance, made a full-scale market entry in Russia
The result of the pre-show promo campaign: higher share of visitors from other cities outside the capital areaand even other countries who have traveled to Moscow especially for the Dive Show weekend. The Moscow Dive Show is an event of proven national and international scale.
Where newcomers and repeaters are from: based on questionnaire of 8000+ respondents in the Moscow Dive Show 2020
The new rapidly growing sector of the Moscow Dive Show is sails, boats, boards premiered in 2019 under the new very own brand Water Sport Salon. The dive regatta is now the trending format for diving, along with conventional daily diving from the shore and liveaboard diving.
The 5th annual Moscow Dive Show has shown a cumulated traffic of 20+ thousand visitors in 4 days, including almost one thousand dive pros, i.e. dive business owners, dive club and dive shop managers and active dive instructors. Over 800 of them have registered online well beforehand to get the Pro all-access badge.
Certification agencies where instructors belong to: based on questionnaire of 800+ registered pros in the Moscow Dive Show 2020
Pros have been asked to tell if they felt 2019 better for business than the year before or not, or quite the same. This integral opinion gives a view for the big picture of optimism perception in the market. Worth mentioning that the optimism is visibly higher and pessimism lower than one year ago.
Perception of 2019 vs 2018 for making business: based on questionnaire of 800+ registered pros in the Moscow Dive Show 2020
The maximum optimism is shown by NDL pros, with 42% considering 2019 a better year then 2018, while CMAS pros, especially those based in Moscow, are only 8% optimistic. Dive buz owners are equal in positive and negative view, 21% each. Minimum variety in opinions have pros from the Moscow suburban area, with 74% considering 2019 pretty the same as 2018. Minimum scepitcism is shown by pros oin the ex-USSR countires outiside Russia: only 8% have noticed a negartive trend.
Paperless reistration with Expodat terminals is widely appreciated as very convenient
230+ exhibitors have arrived from over 205 countries, including e.g. Italy, Spain, Poland, Estonia, Cyprus, Mexico, Philippines, South Africa, Maldives, Indonesia, Dominican Republic, Egypt, Jordan and China, and for the fisrt time ever from Paoua New Guinea. Notably, Cuba, Malaysia and Cyprus have been represented by National tourism offices or Ministries.
Cuba as the the featured partner of the cultural program rolled out a highly representatrive booth with support the Ministry of Tourism: yet woth mentioning that since 2019 Cuba has adopted NDL, the Russian dive certification system
Two stages and two conference halls have hosted 30+ live speakers, just to mention 3 Dive Show Ambassadors Ahmed Gabr, world record scuba diver, Alexey Molchanov, world record freediver, Mike Korostelew, renowned wildlife and u/w photographer, and champin freedivers Natilie Avseenko, Marina Kazankova, Yulia Petrik.
The Ambassadors Ahmed abr and Alexey Mochanov picked the new heroes of the deep and handed out the first ever Oscar-style azure statuettes created by ceramist Maria Matue. In the Heart of Ice nomination the winner are Mr Alexander Gubin, Arctic explorer, and Mr Andrey Matveyenko, the first one to freedive the Withe Sea to 78 m depth under ice.
The entertainment program of the Show (sponsored this year by Cuba) featured over 30 hours of video, covering both underwater and yachting. Special effort has been invested into keeping the kids well busy: edutainment presentations of the underwater micro/macroworld and the traditional underwater drawing corner, but also some remote-controlled submersibles in tow demo pools.
The Ploar Circle dive center has showcased samples of subarctic underwater fauna which have been feeding on each other under live broadcast to the big screen
Very special attention to handicapped divers: they really felt well in the Show, with a dedicated photo booth to honor their efforta and achevents supervised by paradiving instructor Mr Dmitry Knyazev
New in 2020: ROVs and underwater drones in theire element, in two demo pools
The show has to stand for its name: two screens, two stages, intense screening and presentation schedule, everyhting to keep the visitors entertained and to spent the time in the venue with maximum efficiency.
Full house success was the medical presentation program, with pro MDs in otolaryngology, cardioreanimation, hyperbaric oxygenation. All presentation have been taped and uoploaded to the Moscow Dive Show Youtube channel. The two conference halls hosted two dozens of speciality seminars and master classes, including underwater photography. The photo exhibition set a new record featuring over 200 images.
Along with new underwater images of pros and amateurs, a dedicated photographic section has been featuring shots from a recent fam trip to Cyprus sponsored by the Ministry of tourism.
A wider variety both of certification agencies and of travel destiantions is an important observation. New faces, new international brands, and, most valuable, domestic manufacturers. Waht make the Show unique: things are shown yet not availbale neither in retial shops nor in official web stores.
WORLDWIDE DIVING DESTINATIONS, TOP 10
New statistics for preferred destiantions still shows the overwhelming popularity of Egypt despite limited air connections.
At least 9 out of 10 divers went diving abroad in 2018, with 51% being diving in Egypt, and ⅔ of these (30%) have not traveled elsewhere, just to Egypt. The overall geography of travel is highly segmented: the top 10 destination cover around 78% of the dive travel variety, the top 20 as much as 88%. Remarkable destinations beyond the top 10 are: Cyprus, Greece, Emirates, Sudan, Spain, Jordan / Aqaba, with Malta being dropped out of top-20. A considerable factor of popularity are regular non-stop flights: only the Philippines (and the Red Sea coast of Egypt) in the top 10 do not have direct flights from Moscow, while there is a direct flight to Bali and direct charters to the Dominican Republic and to Cancun. Theres are som more destinations in the top-20 with no direct flights from Moscow: Jordan, Seychelles, Sudan.
Where Russian divers traveled for diving, top 10: based on questionnaire of 8000+ respondents in the Moscow Dive Show 2020
Now visible pretty clear: the Maldives are the new Egypt. Along with the direct Aeroflot flights, there are at least 4 Middle East air carriers and the omnipresent Turkish Airlines. And the Maldive dving scene is responding with visible growth: new liveaboards and resorts are joining the Moscow Dive Show to showcase new itineraries. It's the Maldives who's having the most numerous rep in the Show: at least 12 exhibitors plus some more deals offered by local agents.
The Blue Force fleet based in the Maldives and in the Red Sea is back in the Show after a break with new programs just in time to grab for the piece of the growing cake
In the premium segment, there is a considerable growth of the Galapagos, bot by direct offers of liveaboards or fleets and via agents. It's a costly destination but it's woth the money: the Equator, penguins, iguanas, turtles and a whole sea of pure joy. It's a must-visit place for every diver, and one time is definitely not enough.
WELCOME BACK IN 2021
The 6th Moscow Dive Show is scheduled for February 4th to 7th, 2021, Thursday to Sunday. Same venue, Sokolniki Convention Center, halls 4, 4.1 and 4.2, almost 10 thousand square meters. By April the floor plan is to renew, and all booths not backed by depo are released for instant booking.