Water kids on Moscow Dive Show 2017

During the preparation for Moscow Dive Show 2016, we advertised to dozens of social groups. The strongest feedback we have received was from mums' get-togethers on the Internet. Active mothers became the leaders of banner clicks, and they also came to the exhibition.

This banner is a champion. During January 2016, over 3 days 9,000 mothers clicked on it, with a price per click of 3.2 rubles! By comparison, the average price per click for advertising banners aimed at a general diving audience is between 12 and 20 rubles.

Why do we need a separate area?

The main idea is to brightly and conveniently present goods and services aimed at children and youth audience. As organizers, we are willing to invest money and effort in the development of an active children's segment of the exhibition - including substantially discounted stand rental cost - to rapidly build and expand presence.

Writing children whose parents read.

Children's Zone is the place where my mother buys a fashionable wetsuit and the bright mask. A children's program for the diving safari is quite obschesemeyny format. Children as agents of the underwater world of adults. A children's audience, we can attract the very "new blood" for the trade segment of equipment for training and for tourism.

What will be in the «Aquatic Children» zone?

- Baby Gear. Wetsuits, masks, flippers
- Women's outfit. Bright costumes, masks, flippers
- Protective lycra beachwear
- Children's life jackets and vests for swimming
- Children's "sea" fashion and beachwear
- Courses of diving and freediving
- Children's camps and summer programs with the "aquatic" theme
- Diving safari with children's programs
- Photo of children under water
- The program of informative lectures in the conference rooms

How will the "Aquatic Children" zone be promoted?

1. Work with a loyal core of users, with divers who are already in the subject, and one way or another know about the exhibition and will come on it.
2. Saturation "May" forum content about where to start and how to continue the child's familiarity with the aquatic world.
3. Galleries, articles and videos on the topic will be concentrated in the children's section of the official exhibition website - diveshow.ru
4. Banner advertising on Facebook, Vkontakte and Yandex aimed at mums' audience starts from December 15 and continues until the beginning of the exhibition.
5. Federal aired on "Silver Rain" for 3 days prior to the start of the exhibition. Children subject to Moscow Dive Show will devote a separate part of the morning talk show.
   

The "Water Children" is the coordinator responsible for the development and promotion - Irina Bashutina (kids@diveshow.ru), diver, raising their own young divers.

List of partner mums' forums in Facebook:

• Selfmama https://www.facebook.com/selfmamaforum/ unites mothers with an active lifestyle, partners zone "Water Children" (12 thousand subscribers)
• forums "buy-sell" many combined 20-30 thousand, will be there to entice the specific positions of discount during the fair.

Voluntary helpers

Instructors, tour leaders, photographers have approached the exhibition organizing committee, preparing articles, photos and videos. This is good - it means that we are on the right track.